Michael Phelps, what?! The Buzz Company

February 6, 2009 by jhelmrich

So I hear all this rant on the radio this morn’ about Mike Phelps and I’m not really listening…..then get an email from Adrants.com saying Wheaties just kicked Phelpsy sponsorship to the curb and he is on a 90 day suspension from US Swim team.

So I look it up and I guess a paparazzi or someone nailed him taking a Bong hit. Ok, wow, big surprise. After he got back from Olympics did anyone read US Weekly, with him tearing up Vegas??  Is this a big surprise or something…..I mean, America acts like such head-turning nincompoops sometimes……seriously.  Anyways, I am going to voice my very strong opinion about this.

1. Michael Phelps is a die-hard athlete, exercising far more ambition and dedication than you or I…..fact.

2. He took a bong hit, raged in Vegas, slept around, probably did alot more than just a bong hit, celebrated his Olympic slaughterhouse and life’s dedication…..mostly fact……some opinion…..probably the opinions are facts.

3. This work hard/playhard dance shows the world that the “greats” understand balance and if your going to write several pages for yourself in all the world’s history books through your wonderful accomplishments, you may as well take a few days for yourself  to have some sins in the flesh……opinion…..Phelps and I agree….and most football players, pro surfers, geniuses, politicians (definitely), musicians, actors, corporate business owners….ALL agree

4. This reaction and backlash from Swim Team and Wheaties and everyone else searching for a conservative eutopia perfectly embodies American hypocrisy in several ways and is far worse than a bong hit. A. The message from the US Swim Team to Phelps tells fans (all those poor, young corruptible swimmers) that recreational, or even one time POT use (I’m not talking about crystal meth or heroin here), is not OK for anyone – solidifying the extremist anti-drug culture in the US that is responsible for every teen going ape-shit the minute they exit highschool, often ending in deep loss and tragedy, not to mention the amount of judgment and narcissism that lies here, and B. Wheaties, owned by General Mills, pumps more preservatives and shitty watered-down ingredients into their slop,  leaving their “food” with close to zero nutrition-value and enough drugs (preservatives) to actually cause cancer. Far more dangerous than the grade-A organic weed that Mikey was most likely suckin’ down…..mostly fact, especially if you talk to anyone besides Western medicine “Professionals.”

I think our country is hilarious on so many levels, mainly the notion that parents don’t have the ability to teach our children about translating these instances to life lessons.  The huge organizations have to spank us instead.   What’s sad is through that unaccountable consciousness, many parents don’t have the ability to teach.

By the way, I just started a new brand – today actually - called “The Buzz Company”.   It’s a marketing and consulting firm aimed at generating buzz for struggling businesses in this rough economic time.   I wonder if I’ll be chastized for it.   O how I hope so!

Love,

John

Be NAKED – a moment of clarity

January 23, 2009 by jhelmrich

I’ve got to get way better about updating this blog, but honestly between having a job – actually I have 3, starting a business, running a family, staying fit and finding time to go out and be social, how the hell can I write?   In addition to that, I’ve kind of bypassed this by creating my Youtubechannel…..WWW.YOUTUBE.COM/JOHNDAVID201.  Shameless plug.

So I have absolutely reinvented myself.   I have decided to throw myself to the sharks of the world and put it all on the line.   I have decided to live with no worries, really have faith in God, and just start charging every day while really trying to take care of the people around me.   LET me explain:

1.  I used to hate social viral sites – Myspace, Facebook etc.   I have a few reasons why but they don’t matter.   What does matter is how awesome they are for staying connected, self promotion, just pure boredom killing.  Somehow I feel like it also subconsciously increases your social energy (not for all people by any means).  Personally I have felt more social,  can’t think of another word, since I have joined back in.  And I mean when I’m out in the world.   Not in cyberspace.  But this could be another prong of my reinvention…..oh and by the way I’m on all the sites – Twitter, Face, Myspace, Youtube, Blogging, younameit.

2.  Business -I’ve gone through some trials of being an entrepreneur and have come to some great realizations.   Note to all, Christmas is a great time to have epiphanies for so many reasons.   I also go crazy on the reinvention wheel during this time.  Anyways, the bizzness – totally figured out what I want to do right now, what this world needs, etc.  I HOPE I have is what I mean.  I started doing marketing, well trying to….I actually failed miserably which is great.  But I am working on something far riskier.   I want to run a media outlet, that is based around social and political issues, with a call to action, aimed at GenY.   It’s gonna be, foremost ,very serious about evils in our world, but it will showcase the light in that evil.   So if you have poverty and starvation in Zimbabwe and a channel on this reality (it’s more than a topic), it will showcase the people that are fighting to make a difference, what the realities of the situation are, how we can stop it, or help to circumvent it.   Rather than just a report on how fuckin’ shitty the sitch it.   And then maybe there will be a link that tells you about this crazy international fundraiser, that is gonna be the most insane party in 7 major cities around the world, all at the same time, with the greatest artists performing, and what you can do to attend or at least be involved.  Essentially this company will be like me – I really give a major shit about serious issues, and making a change and a difference, and have no problem stepping in front of a gun to do so, BUT i don’t wanna do it with a bunch of weird religious nuts, or some ground worshipping holistic healers (they actually are pretty cool).   I wanna save the day and go drink a bottle of Johnny Black with some new friends, laugh way too much, and probably end up in some shabby part of town at a dive bar, ask the bartender where the nastiest strip club is in a drunken stooper, and then go find it.  Then the next day fly with my family on a plane to Bali and surf for a week.   You get my gist, it’s a genY thing.    That’s what we do.  Political and social issue are (were, I think Obama is way more palatable to US than previous prez’s, and yes I see all the intelligent marketing so don’t think I’m blind) INACCESSIBLE for our generation.  And I am going to effin’ change that.

3.  Exposure.  I started a doc/webisode on UTUBE.  I’m writing this blog.   I plan on promoting it to the whole world.   I have already been told I look like an idiot.   I expect alot more criticism to come.  BUT, I have decided to put my thoughts, feelings, beliefs, dreams, all of itnon the line.   Believe me, some time before I die, I WILL GET NAKED ON PUBLIC TELEVISION (when I am a figure I hope someone calls me out on this).   Just to set myself free.  If you don’t understand what I’m saying here, please do your homework in psych101.   But the point is that I used to live my life I guess with more worries, kind of waiting.  Now I really don’t give a shit about being judged - for the sake of waking other people up.  I am starting to see outside the confines of every day life.   Huge example, I am a musician.   I have always wanted to be a rockstar.  I have finally come to terms that this is not my path, not why I am here.  I can sit with the fact that, while I want music to be a huge part of my life, composing, writing, performing etc…..I am not going to be a Beatle, a rolling Stone, a Eminem, a Dimebag, or even a freakin’ Mike Ness.  I’m totally cool with it!  I have a big part, but that ain’t it.  But music is form of media, to me at least, and somehow the connection is happening, the neurons are firing.

4. The stars are aligning.  I can’t believe I just said the stars are aligning, how pagan of me.  Whatever.   I have had more random good shit happen to me in the last few weeks than in a long time.  Let’s just say ever since I had my first son, life has not been super easy on me.   And yes I take personal responsibility and own my bad actions.   BUT, I’ve some shitty cards dealt to me.   Losing jobs, losing friends, death, injury….broke-ness on so many levels.   Now, I have had some seriously random blessings.   I have a large pr figure that has found me and has offered to consult and mentor me for freebecause he believes in me.  I have had a hugely influential figure in my life say that they want a part in what I am doing.  I previously pissed this person off pretty bad.  These are just a couple and there are more.

So I am going to stop now.  But I promise to better about updates.  I thinknext time I will have some good news to report.  Point of all this is, I really have let go and jumped into the scariness or the chasm or whatever you want to call it, and I ahve been set free.   I am alive, finally.  I’ve had a moment of clarity.  That’s all.

Ciao

Lost, finding, SEO’s, the20club

December 13, 2008 by jhelmrich

So without all the gooey details, I am in couples counseling with my fiance, the beautiful and awesome Lili Antonitsas.   I probably shouldn’t be talking about this but how do you make an impact without sharing.   Besides, Like I really give a F if people know I’m far from perfect.

Theraspy, so I’m in there and it’s amazing what happens on those couches, things become pretty clear, actually sometimes really foggy, but sometimes clear.   I know I have been struggling with my identity and my PATH.   You know, the way you are meant to go, that kind of existential shit.   I’ve got this business, actually a couple of ‘em- Big Bull Enterpreses, The Twenty Club – and I orginially started out thinking ” YA, Marketing and PR, how f*in cool.”  But after time I realized while these are super cool, it’s not me.   And it’s not that I can’t hang or am not passionate about, be cause I am.   It’s because it’s enough, it’s not drastic enough.   Another marketing company, or another communications company,  Snoooooze Boring.   It’s joining the rat race, it’s adding another twig to an out of control inferno.  So, no more redundancy.   I want something new.  I want a company with a business model that has never been done.   Maybe I just should start that non-profit I’ve been wanting to do.   Who knows?!?  This I do know:

I am starting a networking group for young people, young, hip edgy and unique.   This is going to be almost like a frat/club/hi-society/cult/networking group/educational resource……that’s how it is when you start something large, not exactlysure what it looks like initilly but it’ll take shape.   anyways, I feel like it’s an important contribution.  I am a young entrepreneur and without going on and on there are not alot of people like me and WE, the ones that are, need a good way to get together.  To produce ideas, in a more relaxed and creative environemnt (read: younger). 

I’m so sick of boring, can I say it enough.   Break out of the box!

John David

Catchin’ up

December 12, 2008 by jhelmrich

OK so here’s my first blog post.   Wow!   I feel like I’m a little behind the times here.   Anyways, I am sitting in my office trying to get things moving after taking yesterday off.   I had a long one for my dear friend Wesley’s BDAY party, it lasted until the wee hours of the morn so I self medicated and slept most of the day yesterday, intermittently getting up to wrestle with my son or eat dinner that wifey cooked for me.   Rough life.

 

Anyways today I am in the shower after reading this PR book that sits on my toilet…..great one, really gets the wheels spinning – Full Frontal PRby Richard Laermer.  So ya I’ve been trying to strategize a plan to success which is often fueled by the media…..at least if you want it to happen overnight.    I know the way that brands and individuals grow and gain exposure, I have studied.  The hard part is trying to come up with a way to do it that is going to make you or your product look good in the public’s eye, not just drumming up some drama AROUND you.   SO, I have been entertaining the idea of doing a documentary via the web on my life.   This is going to be a great time for it.   I am currently taking on a lot, such as trying to take over the world, and I know this is interesting stuff.  It’ll be documenting me starting my business, the road to success, trying to get back into music, balance family, friends, work, party and everything else.

So here we go!

John